A trademark can consist of a word or a combination of words, letters, and numerals. But trademarks may also consist of drawings, symbols, three-dimensional features such as the shape and packaging of goods, non-visible signs such as sounds or fragrances, or color shades used as distinguishing features – the possibilities are almost limitless. The general types of trademarks are generic, suggestive, descriptive, arbitrary and fanciful.

As part of a sound intellectual property strategy, seeking trademark protection will enhance your IP rights by layering in additional IP safeguards. That is, securing the right to add the registered trademark symbol ® to your mark not only equips you with additional tools to prevent others from using similar names, logos, designs, symbols and slogans but adds brand recognition and prestige to your mark.

Layered trademark protection is not only important for established companies but for start-ups as well. Trademark registration acts as a catalyst for increasing a business’s value as it matures and develops brand loyalty, and as long as you continue to renew, trademarks never expire.

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